2024 Ford Ranger

Is the 2024 Ford Ranger a Good Pickup Truck? 5 Pros, 2 Cons

The Ford Ranger has long been a staple in the mid-size pickup truck segment, known for its reliability, versatility, and ruggedness. The 2024 Ford Ranger continues this legacy with an array of upgrades and features, making it a strong contender in its class. But is it the right pickup truck for you? In this comprehensive review, we’ll explore five key pros and two significant cons of the 2024 Ford Ranger.

Whether you’re looking for a reliable Ford pickup for work, adventure, or city driving, this blog will help you decide. We’ll also touch on its impact across different markets, including the popularity of the Ford Ranger Generations in countries like Kenya.

Things We Like About the 2024 Ford Ranger

Right-Sized for Every Occasion

The 2024 Ford Ranger strikes the perfect balance between size and functionality. Unlike larger pickups that can be unwieldy in urban environments, the Ranger’s dimensions make it versatile enough for both city driving and off-road adventures. With a wheelbase that accommodates most terrains without compromising agility, it’s an ideal choice for individuals seeking a practical yet capable Ford pickup.

This “right-sized” design also makes the Ranger appealing in markets like Kenya, where a versatile truck is crucial for navigating diverse landscapes. Whether you’re tackling city streets in Nairobi or off-roading in the countryside, the 2024 Ranger’s design is up to the task.

Capable Cruiser

Comfort has been a priority in the latest Ford Ranger Generations, and the 2024 model is no exception. Thanks to improved suspension tuning and enhanced soundproofing, the Ranger delivers a smooth ride on highways and rough roads alike, making it a great choice for long-distance travelers and daily commuters.

One reason the Ranger stands out is its ability to cruise comfortably without sacrificing capability. This is especially appreciated in regions where extended drives are common, like Kenya, where a Ford pickup is expected to handle everything from pothole-riddled roads to lengthy safaris.

Pick Your Power

The 2024 Ford Ranger offers multiple powertrain options, ensuring there’s a setup to suit different driving needs. Whether you opt for the fuel-efficient 2.3L EcoBoost engine or the beefier V6 for added power, the Ranger delivers impressive performance. The availability of these options makes it easier for buyers to choose a configuration tailored to their lifestyle.

The V6 option is a standout for those who frequently tow or haul heavy loads. If fuel efficiency is a priority, the EcoBoost engine won’t disappoint. This flexibility is one of the hallmarks of the Ford Ranger Generations, giving buyers more control over their driving experience.

All Hail Pro Trailer Backup Assist

Ford has equipped the 2024 Ranger with Pro Trailer Backup Assist, a feature that simplifies the often challenging task of maneuvering a trailer. With intuitive controls, drivers can back up precisely, even in tight spaces. This feature is a game-changer for novice drivers and seasoned haulers alike.

This feature adds significant value in markets like Kenya, where pickups are often used for agricultural or business purposes. Whether you’re reversing a trailer into a tight spot or navigating uneven terrain, the Ranger’s Pro Trailer Backup Assist makes life easier.

Ready to Work

The 2024 Ford Ranger is designed to handle tough jobs. With a robust payload capacity and towing capabilities, it’s a workhorse that doesn’t shy away from demanding tasks. Ford’s engineers have reinforced the chassis, ensuring the Ranger can withstand heavy-duty usage without compromising performance.

This durability has made the Ford Ranger a popular choice in the construction and logistics industries. It’s particularly valued in markets like Kenya, where the Ranger’s dependability and versatility are essential for day-to-day operations.

2024 Ford Ranger

Things We Don’t Like About the 2024 Ford Ranger

Cabin Compromises

While the 2024 Ford Ranger’s cabin is functional, it falls short in terms of luxury and space compared to some competitors. Rear-seat legroom is limited, especially in the extended cab model, which can be a drawback for those frequently traveling with passengers. Additionally, the materials used in the interior, though durable, lack the premium feel that some buyers might expect.

This is a noticeable shortcoming for a truck that does so much else right. Buyers looking for a more comfortable interior might consider alternative models.

Incorrigible Infotainment

Ford’s infotainment system in the 2024 Ranger is serviceable but not without flaws. Some users have reported laggy responses and occasional glitches in the interface. While the large touchscreen and available Sync 4 system offer modern connectivity features, the overall user experience leaves room for improvement.

The Ranger’s infotainment system feels slightly behind the curve in a segment where technology is becoming a major differentiator. For buyers prioritizing cutting-edge tech, this could be a dealbreaker.

Comparing the 2024 Ford Ranger to Previous Generations

The 2024 Ford Ranger builds on the strengths of previous Ranger Generations, offering improved powertrains, enhanced comfort, and advanced features like Pro Trailer Backup Assist. However, some of its drawbacks, such as cabin space and infotainment quirks, have been consistent across multiple generations.

Despite these minor flaws, the Ranger remains one of the most versatile mid-size pickups available today. Its ability to adapt to various markets, including the demand for a reliable Ford pickup in Kenya, underscores its global appeal.

Conclusion

The 2024 Ford Ranger is a solid choice for anyone in the market for a mid-size pickup. Its right-sized design, impressive powertrain options, and practical features make it a strong contender in its class. While its cabin and infotainment system has room for improvement, these issues don’t overshadow the Ranger’s many strengths.

For buyers in Kenya and beyond, the 2024 Ford Ranger offers a dependable, versatile solution for work and play. As part of the evolving Ford Ranger Generations, this model continues to build on the brand’s reputation for quality and innovation.

Affordable Pickup Trucks For Sale In Africa

Affordable Pickup Trucks For Sale In Africa | The 2025 Edition

As we move into 2025, the demand for pickup trucks in Africa continues to grow. Whether for personal use, business operations, or off-road adventures, pickups have become an essential vehicle type across the continent. With varying terrains, unpredictable weather conditions, and increasing fuel prices, buyers are looking for affordable, durable, and fuel-efficient pickup trucks.

This blog dives into the best affordable pickup trucks for sale in Kenya and across Africa in 2025, focusing on value, performance, and practicality.

What Makes a Pickup Truck Affordable?

Affordability in a pickup truck is not just about the initial price tag. Other factors, such as fuel economy, maintenance costs, and resale value, all play a crucial role in determining whether a pickup truck offers long-term affordability. In Africa, especially Kenya, pickup buyers prioritize vehicles that can handle rough roads while offering good fuel efficiency and easy maintenance.

With this in mind, let’s look at some of the top affordable pickup trucks to consider in 2025.

Affordable Pickup Trucks For Sale In Africa

Toyota Hilux 2025

The Toyota Hilux pickup in Kenya has a long-standing reputation for being one of the most durable and reliable pickup trucks in the world, and the 2025 model is no different. Known for its toughness and ability to handle all kinds of terrain, the Toyota Hilux 2025 is expected to bring in new tech upgrades and better fuel efficiency while maintaining the Hilux’s signature ruggedness. With the introduction of hybrid powertrains, this model could offer improved fuel economy, which is a huge plus for drivers in Kenya.

Key Features:

  • Expected hybrid powertrain for better fuel efficiency
  • Tough, Tacoma-inspired exterior design
  • Advanced off-road capabilities
  • Reliable resale value in the African market

While the Toyota Hilux 2025 may come at a higher initial cost, it’s long-lasting durability and strong resale value make it a sound investment for anyone seeking a brand new pickup in Africa.

Ford Ranger (2025 Edition)

The Ford Ranger pickup has always been a strong competitor in the midsize truck category, and the 2025 Ford Ranger is no exception. With several engine options, including fuel-efficient turbocharged variants, the Ranger offers a great balance between affordability and performance. Its rugged design, powerful engine options, and advanced safety characteristics make it a solid choice for business owners or those in need of a reliable work truck.

Key Features:

  • Turbocharged engine options for better fuel efficiency
  • Competitive towing capacity
  • Ford Co-Pilot 360 safety features for added security
  • Known for strong resale value in the Kenyan market

The Ford Ranger generation is a versatile model that performs well both on and off the road, and its ability to cater to business needs makes it an excellent choice for African buyers.

Isuzu D-Max (2025)

Another popular choice for buyers looking for affordable pickup trucks in Africa is the Isuzu D-Max. Known for its fuel efficiency and low maintenance costs, the D-Max has gained a reputation as a reliable workhorse across Kenya and other African countries. The 2025 Isuzu D-Max is expected to build on these strengths, with potential updates in fuel-saving technology and improved cabin features.

Key Features:

  • High fuel efficiency, especially in the diesel variant
  • Low maintenance costs and readily available parts in Kenya
  • Reliable for heavy-duty work and off-road conditions
  • Excellent resale value in the African market

The Isuzu D-Max remains one of the most cost-effective options for buyers in Africa, making it a top contender for those who need an affordable yet dependable pickup truck to buy in Africa.

Nissan Navara (2025 Edition)

The Nissan Navara has always been a favorite in the African market due to its rugged design and comfortable interior. The 2025 model is expected to feature enhanced off-road capabilities and an updated infotainment system. Offering a mixture of strength and comfort, the Navara is perfect for both work-related tasks and weekend adventures.

Key Features:

  • Competitive towing capacity and payload
  • Improved suspension system for smoother off-road driving
  • Spacious and comfortable cabin for long trips
  • Unconventional safety features such as lane-keeping assist and 360-degree cameras

The Nissan Navara offers great value for those looking for a brand new pickup truck that can handle both urban and rural environments.

Chevrolet Colorado (2025 Edition)

The Chevrolet Colorado has steadily grown in popularity in the African market thanks to its affordable pricing and reliable performance. Known for its fuel efficiency and impressive towing capacity, the 2025 Chevrolet Colorado is expected to offer more modern features such as wireless charging and Apple CarPlay integration. It’s a well-rounded truck that can be used for both personal and professional purposes.

Key Features:

  • Turbocharged engine options for better fuel economy
  • Modern tech upgrades like wireless charging and CarPlay
  • Capable of towing medium to large loads
  • Competitive price point for African markets

Few Factors to Consider When Selecting a Pickup Truck in 2025

When looking for an affordable pickup truck, there are a few critical factors you should consider:

Fuel Efficiency

Fuel prices continue to rise globally, making fuel efficiency one of the most important factors for buyers in Africa. Trucks like the Toyota Hilux 2025 and Isuzu D-Max offer excellent fuel economy, especially with diesel and hybrid options.

Maintenance and Durability

Pickup trucks in Africa need to handle rough terrains, from dirt roads to mountainous paths. Opting for a durable model with low maintenance costs will save you money in the long run. Models like the Ford Ranger and Nissan Navara are well-known for their durability and low maintenance requirements.

Resale Value

Resale value is critical, especially in markets like Kenya. Trucks such as the Toyota Hilux and Isuzu D-Max have high resale value, making them more affordable in the long term, as you can recoup much of your investment when it’s time to upgrade.

Price

While upfront price is an obvious consideration, don’t forget to factor in the total cost of ownership, which includes fuel, maintenance, insurance, and potential resale value.

Conclusion

As we enter 2025, there’s no shortage of affordable pickup trucks in Africa. Whether you’re looking for a brand new Ford Raptor, a Toyota Hilux Pickup 2025, or a fuel-efficient Isuzu D-Max, there’s a model out there for every need and budget. By focusing on key factors like fuel efficiency, maintenance costs, and resale value, buyers in Kenya and across Africa can make an informed decision and find the perfect pickup truck that balances affordability and performance.

Let Dominant Motoring help you find the pickup trucks for sale in Kenya, as we offer a wide range of brand new pickups and used pickup trucks suited for African roads and business needs.