The Rising Demand For Pickups In Kenya | How We Aim To Support It?

As a resident of Kenyan cities, it’s pretty normal to see pickups trucks roaming around the roads—whether it's an old rugged piece of machinery or a more advanced and revolutionary pickup truck—the people of Kenya are always thirsty for the refreshing set of pickup trucks in Kenya. Wondering “Why is that?” needless to say, pickup trucks are adaptable vehicles that are structured to support enthusiastic drivers carrying out diverse tasks or even enjoying the best days with their families. In this blog, Dominant Motoring will take you on the roads of Kenya and explore the rising demand for Pickup trucks in Mombasa, Nairobi, or Kenya as a whole.

The Birth of Pickup Trucks in Kenya

Kenya was introduced to pickup trucks during the 1950s, following the times of World War II, the intent was to redefine East Africa by upsurging the economy through robust transportation solutions in the agricultural and industrial sectors. During those days, Ford and Chevrolet contributed immensely to the country introduced their versatile pickup trucks in Kenya, and flourished the establishment in the best manner.

How Kenya Market Is Struck with Growing Demand for Pickup Trucks?

Fast-forwarding to the present, the demand for pickup trucks is surging expeditiously, the generating demand for these kinds of vehicles has been instrumental in improving the business revenue of many small and medium enterprises (SMEs). Additionally, Kenya has been recognized as an unquestionable king of Pickup trucks, accounting for a staggering 53% of its total vehicle sales in 2020. Plus, as reported by the Kenya National Bureau (KNBS), Kenyan imported 10,901 units of vans and pickups whilst sedans reached a total of 6,350 imported units—A remarkable demonstration of importations that bested the value of saloon cars.

Why do People Prefer to Import Pickup trucks In Kenya?

Pickup trucks have become the first-choice vehicle for many Kenyans around the country. Why? Pickup trucks are an exceptional piece of art that dynamically boasts versatility and adaptability. Here are a few reasons that prove the ultimate rise to the preference for pickups in Kenya:

They are Affordable

Affordability is one of the primary reasons that clarifies the growing demand for imported Pickup trucks in Kenya. Moreover, the purchasing of imported pickup trucks omits the middleman and lets you save 25% in your bank. However, the process of buying pickup trucks can be bewildering for first-time buyers, as it may lead to fraud or loss of money if not researched. For more details on it have a look at our blog about it.

They Are Rough & Tough

Hence the name “pickup”, these kinds of vehicles are specifically designed to manage on rough terrains. Kenya is considered one of the thriving countries in Africa but still imposes rough and challenging driving conditions that enable residents to select versatile pickup trucks for streamlined driving.

Prowess For Endless Towing Requirement

The demand for pickups in Kenya is fueled by the establishment of the construction industry in the country, therefore these vehicles are used for their towing capabilities. With more buildings being constructed around Kenya, the undying demand for the hauling of materials such as cement, steel, and bricks is increased, therefore pickup trucks with their large beds dynamically support the constructional development through transportation with a keen aptitude for handling rough terrains.

Is It Used Only for Hauling Purposes?

Regardless of the demand for pickup in Kenya, the country is also known for its Off-road adventures. From off-road buggy to Loita Plains & Masai Mara to complete off-roading activity in East Africa. Therefore, many Kenyans prefer Mid-size to full-size pickup trucks, so they can travel around for camp and enjoy the day out with their friends or family.

The Thrive of Pickup Through Rental Services

The increased profitability of the Pickup business in Kenya has been instrumental in increasing the pickup truck demand as well as serving as an effective member for economic development. Pickup rental services have been measured as one of the most beneficial concepts for business in the country that requires an array of pickup models including Ford, Toyota, Isuzu, and more.

Kenyan Cities That Prefer Pickup Trucks the Most

In Kenya, several regions and cities have a high preference for pickup trucks. Pickup trucks utility for both rural and urban settings in Kenya. Here are a few key cities where the demand for Pickup trucks are all-time high every time:

Nairobi

As the capital and largest city, Nairobi is the center of every business and industry in Kenya—therefore the demand for pickup trucks in Nairobi can never stay behind. The city is an expanding suburb surrounded by rural areas that increase the utilization of pickup for goods transportation, construction materials, and other services.

Mombasa

A coastal city situated in southeastern Kenya  which is also the largest port city. As a port city, it automatically thirsts for pickup trucks for the goods transportation from the port. Additionally, Mombasa also serves as a good spot for tourism, therefore the city never goes wrong for the rental of pickup trucks in Mombasa along with fishing and other local industries.

Kisumu

Kisumu—the third largest city in Kenya after Nairobi and Mombasa which have foreseen a dynamic urgency of pickup trucks in the past few years. Pickup trucks in Kisumu are widely utilized due to fishing activities.

Nakuru

Nakuru is located in the agriculturally rich Rift Valley which opens doors to farming activities in the city. Therefore, Pickup trucks in the city are effectively utilized for transporting farming produce and supplies amid farms and markets.

Thika

Located near Nairobi, Thika is an industrial town with a high demand for pickup trucks to support its manufacturing and agricultural sectors.

What Dominant Motoring Provides?

The requirement for pickup trucks in Kenya may never decline due to the country’s significant establishment towards better economic conditions. Therefore, Dominant Motoring is proud to complement the glorious reign of Kenya as the “King of Pickup trucks” with high-quality vehicles designed to serve every individual residing in Kenya. Moreover, as one of the largest pickup exporters from Thailand to Africa, we have demonstrated years of expertise in the automobile sector—specifically in pickup trucks, our team is equipped with ineffable knowledge about every minute detail of diverse pickup brands. From 2005s Vigo to a Ford 2024 Stormtrak—our team knows everything. Plus, with a keen eye toward the trends in the market and statistical values, we consistently research pickup truck insights and analyze the pain points of buyers around the country and overseas effectively.

The Benefits We Offer in Kenyan Cities

Wide-range Selection

At Dominant Motoring we have demonstrated an array of completely inspected pickup trucks and SUVs, from Toyota Hilux to Mitsubishi to ravishing Ford Pickup trucks in Kenya—we got all!

Quality

One of the key advantages of purchasing an imported pickup in Kenya from Dominant Motoring is the unmatched quality. Imported vehicles often surpass local models in terms of durability and performance due to stringent manufacturing standards abroad. Our pickups undergo rigorous inspections to ensure they meet these high standards before being made available to our Kenyan customers.

Options

To further assist our customers, Dominant Motoring provides various filters and options, allowing buyers to easily find their ideal Pickup for sale in Kenya. Whether you prioritize your budget, drive type, or even the engine’s cubic capacity- our meticulously designed search filter will allow you to scour your desired vehicle with ease and based on your specific needs.

Best-Selling Pickup Trucks in Kenya

Here are the best-selling pickup trucks that are crashing the Kenyan market, have a look at the most demanded pickup truck in Kenya listed on Dominant Motoring:

Toyota

2018 Toyota Hilux Revo Rocco 2.8 AT 4WD

The Toyota Hilux Revo Rocco is a top-tier pickup known for its 2.8-liter engine delivering 174 horsepower. This pickup truck in Kenya is a popular choice for both off-road adventures and urban commuting due to its rugged build, powerful engine, and 4WD capabilities. The Revo Rocco comes equipped with modern amenities like keyless entry, push start, leather seats, and a robust infotainment system, making it a favorite for those seeking reliability and style​. 2018 TOYOTA HILUX REVO ROCCO 2.8 AT 4WD

2017 Toyota Hilux Smart Cab 2WD AT

This Toyota Pickup for sale in Kenya offers a perfect blend of utility and comfort. Powered by a 2.4-liter diesel engine, the 2017 Smart Cab is ideal for city driving as well as light-duty off-roading. Its 2WD system is suitable for those who do not require the extra power of 4WD but still want a tough and reliable pickup​.

2019 Toyota Hilux 2WD AT

The 2019 Toyota Hilux 2WD AT is yet another midsize beast in Kenya. With its 2.4-liter engine and automatic transmission, this vehicle is designed for smooth performance in both urban and rural settings. It’s a perfect choice for those who need a dependable truck with modern features like a back camera, power mirrors, and a central locking system​.

Isuzu

2018 Isuzu D-Max 2.0 AT 2WD

Known for its durability and cost-effectiveness, the 2018 Isuzu D-Max is a great option for those seeking an affordable yet powerful imported pickup in Kenya. It comes with a 2.0-liter engine and offers excellent fuel efficiency, making it a practical choice for both business and personal use​.

2017 Isuzu D-Max 3.0 4WD AT

The Isuzu D-Max 3.0 is a heavy-duty pickup with 4WD, making it perfect for rough terrains and heavy lifting. With a powerful 3.0-liter engine and a solid frame, this model is highly valued by professionals in the construction and agriculture sectors​.

2018 Isuzu D-Max Double Cab MT RWD 1.9

The 2018 Isuzu D-Max Double Cab is ideal for those looking for a reliable pickup truck in Mombasa for both work and leisure. Its 1.9-liter engine delivers a balanced mix of power and efficiency, and its spacious double cab makes it suitable for family outings as well as commercial tasks​. 2018 Isuzu D-Max Double Cab MT RWD 1.9  

Last Words

As the demand for pickup trucks in Kenya continues to rise, Dominant Motoring remains committed to providing top-quality vehicles that meet the diverse needs of Kenyan drivers. Whether you're looking for a Toyota Revo for sale in Kenya or a sturdy Isuzu for commercial use, our extensive selection and expertise ensure you drive away with a vehicle that will cater you well for years to come. With a focus on quality, affordability, and customer satisfaction, we aim to support Kenya's growing market and maintain our position as the leading provider of pickup trucks in Nairobi, Mombasa, and beyond.

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